10 Steps To Maximising Online Profits

Posted by Deb | Guest Post | Monday 3 December 2012 5:46 pm

Running an online business has some very important advantages over brick and mortar business: You can easily track and optimise your business and it is more cost effective. Do you own an online business and want to increase your profits and expand your existing business to the next level, but are worried about the appropriate ways and means to find the best strategies to popularise your ecommerce site? Following are some of the best practises for upgrading your website visibility and maximising your profits.10 Steps To Maximising Online Profits

Optimise your site for Search Engines: The main idea behind optimising your site for search engines is making your site appear in the search engine results page when searching with specific keywords. You choose keywords and phrases that relate to your business. There are many companies which specialize in the field of SEO and help you optimise your site for search engines like Google and Bing. You can also try implementing SEO techniques on your own by using internet.

Pay per Click Advertising: Pay per click is usually connected to SEO as a site traffic building tool, but is very different. With the Pay per click you make ads for some of the specific keywords and phrases used are often searched by users and place them on the search engines like Google. If a user clicks on your ads click you have to pay per each click. It is useful mainly for the newly created ecommerce websites but also for many of veteran websites.

Issue a E-Newsletter: This is one of the best ways to bring potential traffic to the website. You can publish a newsletter to inform your customers that you have released a product or service in the market. It enables you to keep your customers updated about your products and directs them to visit your site and in this way increase your sales. Publishing a newsletter is also easy and inexpensive. The important thing here is to have a large and potential database and give value added content.

Write a Blog Post: This is another great way to bring essential traffic to your site, which will also help increasing your page rank on the search engines. Updating and adding content on the blog is rather easy when comparing to adding content to an existing website, while search engines will view both blog and website equally. Research the latest developments in your field and write about it in a way which can help your targeted audience.
Exchange Links and other link building activities: Create inbound and outbound links is most time tested process, though results can only be seen after a long time. Do your link building activities manually, never use automatic tools as this many not give desired results.

Use Social Media: Many social media platforms were initially started for personal use but later on evolved to being used for promoting business services and products. Advertising your business on social media sites may require some strategies. Use Facebook and Twitter pages for your business site which can help increase traffic.
Advertise your site Offline: Promoting your site offline is also very important and is often neglected by business owners. Implementing PPC, SEO, Social media tools to your site can greatly influence your sales but at the same it is also essential to advertise your site offline as your customers are present in the real physical world.

Make your website look professional: Make website look professional in looks and site designing style. Don’t let your site look like an amateur work. You have to modify site to look professional, it is worth hiring professional web designers and copy writers.

Make your website load faster: Do not build your site with all flash and animation as it will make the website loading time longer. Most users will stay over for 2 to 4 seconds on website, if it is taking more time to load then you have to find the ways to decrease your website load timing.

Generate positive online reviews: Many online shoppers will rely on reviews so it’s essential for you to generate positive online reviews. If there is any criticism be sure to explain what happened, this helps to maintain a good online reputation.

Author Details:
Hi there, I am Maria from Manchester, a passionate writer and a blogger. I write about everything in general but currently researching on PPI Claims. Follow me @financeport

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